People pay for bots to go through and auto-comment and/or follow on their behalf with the sole objective of getting as many followers as they can – fast. You know those random comments you get on your picture that are completely un-genuine or just downright not relevant? Yeah, they’re bots. You’ll often find their accounts are from overseas (which means they will NEVER do business with you), although there’s definitely local ones as well. One: People wanting to grow their account at all costs and who really don’t care that it’s annoying AF. WHO USES THE INSTAGRAM FOLLOW UNFOLLOW METHOD?Įssentially, there are two people who use the Follow Unfollow method. So, now we have that clear, let’s find out who the assholes are. Good move = Connecting and engaging with your new followers over a number of weeks, and ad hoc unfollowing anyone who doesn’t engage back or otherwise interact with you at all (because they aren’t your peeps and you’re not developing a relationship). Good move = Strategically following a number of accounts based on whether they resonate, whether they are someone you like to see in your feed and/or whether they are someone who you would like to engage with because they may one day do business with you (in other words – genuinely connecting with the intent to add value).Īsshole move = Unfollowing en masse anyone who didn’t follow you back, or even worse, unfollowing EVERYONE en masse. There’s a big difference between these people (aka the assholes), and genuine people that connect with like-minded accounts on Instagram with the intent to form a meaningful relationship (the good people).Īnd to be clear, I actually RECOMMEND that people genuinely connect with like-minded accounts – especially when they are just starting out and trying to grow their following of potential clients.Īsshole move = Blindly following a heap of random accounts with the sole purpose of increasing the number of followers on your account (in other words – being an annoying pest). Now, let me just make ONE important differentiation here. Here’s another way of explaining it: It’s like a flaky guy you’ve dated who SAYS they really like you and that they want to take it further, but who then disappears after a week SHOWING THAT THEY HAD NO DAMN LOYALTY OR GENUINE LEVEL OF CARE FOR YOU AT ALL.
It might be a day, a week, four weeks.Īnd often, they’ll still unfollow you even if you DO follow back. If they DON’T get it, they’ll unfollow after a certain amount of time. A Nutshell… ermmm?!), the Instagram follow unfollow method refers to an account following a TON of other social media accounts with the sole objective of getting a ‘follow back’ in return. In a nutshell (where did that phrase even come from, by the way.
WHAT IS THE INSTAGRAM FOLLOW UNFOLLOW METHOD? Well, you’re in luck, friends, because the answers are right ‘ere.
So, what the hell is it all about? Who is DOING this to us? And, most importantly, HOW THE HELL DO WE STOP IT? If you’re like any of the clients and friends I’ve spoken to recently, fluctuating Instagram numbers is your number one social media frustration. This, my friends, is the Instagram follow / unfollow method wreaking havoc on your poor, unsuspecting account.
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